Building a Strong Social Media Presence for TransferMyBills

TransferMyBills, a service that simplifies bill transfers for people moving home, wanted to boost their social media presence with standout content. The goal was to support their offline marketing, strengthen their brand, and stand out in a competitive space.

To do that, we focused on:

• Keeping their social channels active and engaging

• Building a content strategy with a strong mix of video and imagery

• Aligning online efforts with their offline campaigns

• Delivering clear, consistent messaging to set them apart from competitors

Initial Consultation

We started with a discovery call to fully understand TransferMyBills. Their brand values, target audience, key services, and overall business objectives. From there, we carried out a complete audit of their existing social media presence and took a close look at competitor activity. This helped us spot gaps, identify opportunities, and shape a direction that aligned with both their brand and their growth goals.

Content Strategy Development

With the foundations in place, we developed a tailored content strategy to increase visibility, improve engagement, and build brand authority. The focus was on clear messaging, visual consistency, and educational value. All aimed at their core audience of people planning or going through a house move.

Key content elements included:

• Content Calendar: A structured calendar to keep posting consistent, balanced between brand, service, educational, and engagement content.

• Visual Content Creation: Short, high-impact videos and branded graphics were created to explain how TransferMyBills works, answer common questions, share moving tips, and highlight key services and offers. All content was designed to reflect the brand’s tone and build trust through clarity and consistency.

24/7 Management

Our team handled the day-to-day management of TransferMyBills’ social platforms, ensuring that content was posted regularly, performance was tracked, and followers were actively engaged.

This included:

• Platform Focus: Prioritised Facebook, Instagram, and Twitter based on where their audience was most active and engaged.

• Audience Interaction: Responded to messages, comments, and mentions promptly. We also ran interactive posts like polls and Q&A boxes to drive participation and increase reach.

• Tone & Voice:All content was written in a clear, friendly, and helpful tone. Aligning with the brand’s promise of making moving house easier and less stressful.

Performance Monitoring and Optimisation

To make sure everything was on track, we continuously monitored performance and made data-led decisions to improve results.

• Analytics & InsightsUsed platform analytics to track reach, impressions, engagement rates, click-throughs, and conversions.

• Audience FeedbackLooked at post performance and follower comments to fine-tune the type of content we pushed out.

• RefinementsAdjusted the content calendar and format mix regularly to keep things fresh and improve what was already working.

Results

The strategy delivered strong and measurable outcomes:

• Consistent Social Presence: TransferMyBills went from irregular posting to a steady, professional presence across key channels.

• Boosted Engagement: Posts started to generate more comments, shares, and direct messages. Showing the content was connecting.

• Stronger Brand Visibility: With clearer messaging and polished visuals, the brand stood out in a competitive space and was easier for customers to understand and trust.

• Online + Offline Alignment: Social content echoed the messaging of TransferMyBills’ offline materials. Creating a joined-up, recognisable experience for the customer at every touchpoint

Looking to boost your social media presence and outshine competitors? BigCreative specialises in developing content strategies and managing social media to complement your overall marketing efforts.

Contact BigCreative today to elevate your social media game and strengthen your brand!