From Zero to 40 Leads in 14 Days: How We Helped Identified Services Go Digital

When Identified Services came to us, they had no online presence at all. Their entire sales process relied on door-to-door outreach, with no social media, no digital content, and no paid advertising in place.

They knew it was time to modernise and start reaching customers online. That is where we stepped in.

Just two weeks after launching their new strategy, Identified Services had generated 40 qualified leads from a total ad spend of under £140, with their best-performing campaign delivering leads at just £1.77 each.

Here is how we made it happen.

Building the Foundation

With no digital presence in place, our team had full control to shape how Identified Services would show up online. We began with a strategic planning phase that included:

• Researching the brand and its audience

• Choosing the right social platforms for their services

• Establishing their visual identity and tone of voice

• Mapping out goals and defining what success would look like

This gave us a clear direction and set the stage for a strong launch.

Creating the Organic Strategy

Before we spent a single pound on ads, we made sure the organic presence was solid. A clear, well-structured social profile builds trust and increases conversion once traffic starts coming in.

Our organic strategy included:

• A full content calendar tailored to the audience and service offering

• Engaging, educational, and conversion-friendly posts

• A profile setup that looked professional and reflected the brand clearly

• A daily engagement plan to grow reach and spark interaction

This helped establish credibility and trust, making it easier for cold leads to become warm enquiries.

Launching the Paid Ad Campaign

Once the organic side was live, we introduced a low-budget paid campaign designed to drive leads quickly and efficiently.

Our ad strategy focused on:

• Simple, clear messaging that explained exactly what the service was and why people should care

• Targeting only the most relevant users based on location, interests, and intent

• Running split tests to identify what worked best

• Using straightforward lead forms to keep the process quick and easy for users

Within just 14 days, we generated:

• 40 high-quality leads

• Top ad set leads at just £1.77 each

• Total spend of under £140

All of this from a business that had never advertised online before.

A Complete Strategy, Not Just a Campaign

What made this work was not just the ad itself. It was the full strategy behind it.

We handled everything from brand positioning and audience targeting to content creation and ongoing engagement. We created the content calendar, managed the day-to-day interactions, and optimised every step to make sure the results kept improving.

This was a complete digital setup that allowed Identified Services to move quickly, look professional, and convert attention into leads.

If your business is still relying on outdated methods or not getting what you need from your current strategy, we can help.

At BigCreative, we build social media strategies that work. Combining strong content, smart targeting, and real engagement to drive leads and build your brand online. Get in touch to find out how we can do the same for you.