Establishing New Age Capital Solutions as Industry Experts via Social Media

New Age Capital Solutions, a foreign currency exchange partner and independent advisory, aimed to maintain a professional, corporate-themed social media presence. The goal was to support their proven business model by delivering market insights, currency outlooks, and international payment solutions, establishing them as trusted advisors in the industry.

The primary objectives were to:

• Maintain a professional-themed social media presence.

• Deliver valuable market insights, currency outlooks, and international payment solutions.

• Establish New Age Capital Solutions as trusted advisors in the foreign currency exchange industry.

Discovery and Planning

We began with a deep dive into New Age Capital Solutions’ brand, services, target audience, and industry positioning. We took time to fully understand their business model, including their expertise in foreign exchange and payment solutions. This allowed us to build a strategy that aligned with their goals and supported long-term growth.

Strategic Framework

With a clear understanding of the business and audience, we developed a complete social media strategy focused on trust, authority, and visibility. The strategy was built around four key areas:

• Insight-led content: We created valuable updates on market trends, currency forecasts, and financial insights that kept their audience informed.

• Educational value: Posts explained how international payments work, common challenges, and best practices in a way that was easy to understand.

• Professional tone and brand consistency: All visuals and messaging were aligned with the company’s positioning, maintaining a sharp, trustworthy appearance.

• Audience growth and engagement: We aimed to attract the right followers and encourage conversation around industry topics.

Content Execution

We produced a wide range of high-quality content to bring the strategy to life and position the brand as an expert in their field:

• Market reports: Timely updates on currency performance and economic changes, tailored to their audience.

• Analytical posts: Clear breakdowns of key economic indicators and how they impact international business decisions.

• Educational visuals: Infographics and carousel posts that explained complex topics in a simple and engaging format.

• Repurposed expert content: We transformed existing reports and insights into bite-sized, engaging social content for better reach.

Daily Management

We handled daily content rollout, channel optimisation, and community interaction to keep everything consistent and effective:

• Platform selection: We focused on LinkedIn as the primary channel, supported by Instagram, Facebook, and Twitter to widen reach.

• Content calendar: A detailed schedule ensured consistent, timely posts that aligned with both market activity and brand messaging.

• Community engagement: We encouraged interaction by responding to comments, joining relevant discussions, and sharing industry news.

Analytics and Optimisation

Ongoing performance monitoring helped us keep improving results throughout the campaign:

• Performance tracking: We monitored engagement, reach, click-through rates, and follower growth using platform analytics.

• Strategy adjustments Insights from content performance shaped future posts, timing, and formats to increase effectiveness.

• Audience feedback: We listened to the audience and used their input to guide future topics and maintain relevance.

The Outcome

This full strategy helped New Age Capital Solutions achieve a stronger, more professional online presence:

• Increased credibility: They were seen as reliable advisors in the currency and payments space.

• Stronger engagement: Posts generated more conversations and reactions, especially around expert analysis and updates.

• Improved visibility: The brand reached a wider audience of professionals in their target market.

• Clear positioning: Consistent, valuable content reinforced their place as an industry leader.

By delivering valuable market insights and establishing themselves as trusted advisors, New Age Capital Solutions strengthened their position in the foreign currency exchange industry.

Does your business need a bold social media presence that supports your image and expertise? BigCreative specialises in developing tailored social media strategies that enhance your brand’s credibility and engagement.

Contact BigCreative today to boost your social media presence and establish your authority in the industry!