NACE, a prominent cryptocurrency exchange and payment gateway, recently completed a comprehensive rebrand to better reflect its innovative and forward-thinking identity. With this transformation, NACE aimed to design a fresh and engaging company brochure that communicates the new brand identity and resonates with its target audience.
The primary objective was to create a company brochure that:
Reflects the New Identity: Aligns with NACE's refreshed brand identity and visual elements.
Engages the Audience: Captures the attention of potential customers and stakeholders.
Communicates Key Information: Clearly presents NACE's services, benefits, and unique selling points.
Brand Understanding and Research
The process began with a deep understanding of NACE's new brand identity. This included reviewing the new colour palette, typography, and overall brand messaging. Research was conducted to understand the target audience and their preferences, ensuring the brochure would effectively communicate with them.
Design Execution
The design execution phase included the following steps:
Cover Design: A striking cover featuring the new NACE tagline, utilising the refreshed colour palette to create an immediate visual impact.
Layout and Structure: A well-organised layout with sections dedicated to NACE's services, benefits, unique selling points, and customer testimonials. Each section was designed to flow seamlessly, guiding the reader through the brochure.
Visual Elements: High-quality images and graphics were used to illustrate key points and enhance the visual appeal. Infographics were incorporated to simplify complex information and make it more digestible.
Typography: Modern and clean typography consistent with NACE's new brand guidelines was used to ensure readability and maintain a professional look.
The creation of a fresh and engaging company brochure for NACE following its rebrand was a success. The brochure not only reflected the new brand identity but also engaged the audience and communicated essential information clearly. This project has positioned NACE to attract new customers and strengthen its market presence in the cryptocurrency exchange and payment gateway industry.
Is your company ready to showcase its new identity with compelling marketing materials? BigCreative specialises in designing brochures and other promotional materials that align with your brand's vision and engage your target audience.
Contact BigCreative today to transform your marketing collateral and elevate your brand!
Comments