EasyLodge, a leader in lending software solutions, looked to modernise its brand to reflect its innovative approach to financial technology. The goal was to refresh the logo and overall branding while maintaining the existing colour palette.
The main objectives were to modernise the brand, maintain brand identity, and enhance market positioning by emphasising EasyLodge’s cutting-edge technology and user-friendly solutions.
Brand Audit and Research
A thorough brand audit and research phase included market analysis and customer feedback to understand current perceptions and areas for improvement.
Concept Development
Creative sessions generated ideas for the new logo and brand elements. Mood boards and initial sketches explored different visual styles aligned with the fintech theme. Iterations were made based on feedback.
Design Execution
The new logo incorporated elements representing digital transformation and streamlined processes. A modern typeface and the existing colour palette with contemporary gradients were used to ensure brand recognition. Icons, imagery, and patterns were developed to add depth and consistency to the brand’s visual identity.
Brand Guidelines
A comprehensive brand guidelines document detailed the usage of the logo, colour palette, typography, imagery, and other brand elements. Templates for marketing materials and digital assets ensured consistency.
Implementation
The EasyLodge website was revamped with the new branding, enhancing user experience, while marketing materials were updated.
Results
The rebranding significantly increased brand awareness, with positive feedback from industry peers. EasyLodge’s market position was strengthened, highlighting its innovative, customer-centric approach. A cohesive brand identity was established across all touchpoints, enhancing recognition and trust.
The rebranding of EasyLodge successfully transformed its visual identity to align with contemporary fintech standards while maintaining core brand elements. The modern, fresh look and comprehensive branding position EasyLodge to attract new customers and maintain its competitive edge in the lending software solutions market.
Is your business in need of a brand refresh to reflect your innovative solutions and stay competitive? BigCreative specialises in rebranding for companies in financial technology and related fields. Our team will work with you to create a modern, cohesive brand identity that resonates with your audience and enhances your market position.
Contact BigCreative today to transform your brand and elevate your business!
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